BUSINESS ORGANISATION AND POLICY Essay Example | Topics and Well Written Essays - 2500 words

BUSINESS ORGANISATION AND POLICY - Essay ExampleGrowth in supermarket retailing is largely a product of this industry pathetic away from traditional business practices to become more market-oriented. Narver & Slater (1990) define market-oriented firms as those that restructure their operational capabilities and broadcast organisational intelligence in relation to customers and competition. These activities admit restructuring distribution channels and improving operational models with a larger focus on advertising and promotion. Market-oriented firms, such as Tesco and Sainsbury (as two examples), have better essential processes to improve product variety and deliver on superior customer value through a variety of marketing practices directly related to consumer demeanour and consumer purchasing needs.In most consumer behaviour models, many different pabulum products are considered latent needs needs which are not always prize by the consumer until it has been brought to their attention through advertising (Schultz, Tannenbaum & Allison 1996). Latent products are such things as frozen foods and frozen novelties. Where once these products were left to the consumers discretion after they had entered the food retailer, now they are being exposed to double marketing messages that provide perceptions of value, price or even convenience through targeted advertising and various inhering or external promotions. This shift in advertising presence, either through the grocery outlet or through the product manufacturers themselves has brought considerable growth to name calling such as Asda and Tesco.Many supermarkets are also extending their corporate social responsibility efforts to make their store brand appear superior to customers in multiple market segments. Some supermarkets are using advertising to promote the importance of reusing different shopping bags for