Business Plan based on a case study of a leisure centre Essay

Business Plan based on a parapraxis study of a leisure centre - Essay ExampleIn order sort let on issues better, one of the major problems would be identified for every segment, the aspects that need to be addressed in much(prenominal) problem would be discussed, then the process of implementing the action plan would be stated and the way it would uphold the leisure club would also be clarified. Sales, Marketing and Customer Service In this segment focussing would be on the marketing, sales and guest assistant segment of the fitness and leisure club. As the customer survey report indicate, the customers seem to be quite satisfied with the go being offered in the club, simply the yearly statistics for marketing or customer service reveal a different picture, and sales is whole depended on these two aspect. The sports hall is closed for two month as the roof is leaky, poor fodder safety standards, etc. These argon maintenance drawbacks, which reveal that the council and empl oyees of the centre ar not marketing their services well to the customers. In such case immediate refurbishment of the centres are required. If the quality of facilities and amenities offered to the customers are improved and provided in a systematic manner, through right planning and restoration, then this condition result improve. Sales will automatically increase when the centres are renovated and re-launched along with all the facilities that would also include a technology based framework for performance, and sales assessment and monitoring (Lewis, 2007). As far as the say of customer service goes for these centres, it is even poor because the young-bearing(prenominal) members are not safe there are no female lifeguards, and many more. The assistant manager is being accused of sexually harassing the female staff, which reveals that when the environment of the organisation and the standard of customer service can be expected from the incidents mentioned. The quality of cust omer service and safety of members especially female and children is necessary (Jeffs, 2008). The action plan for marketing and customer service would be discussed in qualitys to provide a clear view of what needs to be done The archetypal misuse would be to list all the refurbishment work that needs to be done for the centres. The mho step should be to estimate the refurbishment cost, and assess the sources through which funds would be derived for refurbishment. The third step should be to develop strategies to offer all those facilities appropriately to the customers, for which Fridley Leisure Centre is known for. The fourth step to arrange for financial assistance from the assumed sources. The fifth step would be to re-launch the centres, invite members, and ensure them of inviolable environment, facilities, and safety (Griffin, 2012). The final step would be to stay focused towards the safety and specific requirement of female members and children. This is a way of extensiv e marketing through which revenue will increase aggressively. The club social status once became stagnant, will start increase again. Goodwill will increase for improved customer service, and increasing level of safety. It will also assist in receiving grants from government for further financial assistance and improvements (Brassington, and Pettitt, 2007). sympathetic Resources or Staff Management This discussion would be based on another most world-shattering area of the organisati