Dirty Dominos Essay Example for Free

Dirty Dominos analyseOn April 13, 2009, a video emerged on YouTube showing a Dominos Pizza employee Michael Setzer fiddle with a customers food orders. Doing the filming was Kristy Hammonds, who was on the same shift as Setzer when the ensuant occurred. In the video, Setzer is shown stuffing cheese up his nose before placing it on some garlic bread, designedly sneezing on other food items, and even wiping his backside with a sponge before employ it to wash dishes. In the background, Hammonds is heard laughing and narrating in ab let out five minutes, theyll be sent out to delivery, where somebody will be eating these, yes, eating them. By 930pm the following evening, the video had attracted nigh one million views. References to the video were also showing up in Google search results for Dominos. The hap was also receiving increasing news coverage, both locally and nationally. Making matters worse, the media released details of Hammonds criminal record, indicating that s he was a registered provoke offender. At first Dominos senior management decided to do nothing, assuming that the hoopla would die down and the situation would get better by itself. But the issue was far from fade away, so Dominos felt it was necessary to act.First, they had the video removed from YouTube, but numerous other cites had already downloaded it, making distribution of the video impossible to control. Next the two employees were immediately fired and aerated with contaminating food distributed to the public. Finally, on the advice of the local health department, the franchise owner discarded all disseminate containers of food and sanitised the entire branch. Despite these efforts, the issue was still not going away. It was becoming increasingly clear that Dominos needed to respond publically but how? To whom? And when?